With South Africa being one of Belgium's top trading partners in Africa, and Belgian exports to South Africa exceeding €1.6 billion last year, understanding the local market is essential for Brussels-based companies seeking growth opportunities.

On 5 September at 11.30 am, our partner Belgian Chamber of Commerce in South Africa (BCCSA) is organising a hands-on webinar to help you elevate your brand globally and in South Africa and to master the art of customer insights.

South Africa presents unique market opportunities, and understanding local consumer behaviour is crucial for success. Whether you're a local start-up or a well-established company looking to expand in South Africa, you'll gain valuable strategies to understand and engage your customers.

In just one hour, the speaker Sophie Naca of AYIN Strategy will inspire you by concrete examples and will share practical tools for effective market research, both globally and in South Africa.

Speaker

Sophie Naca worked for L'Oréal Luxe for over 14 years, in various strategic and operational roles in Europe and the Middle East. Her daily life was constantly punctuated by brands portfolio management within a multi-market HUB (EMEA), dealing with a wide variety of end-customers with very different expectations, which she constantly had to listen to and analyse in order to build effective brand strategies.

Today, she is the founder of AYIN, a strategy agency that brings clarity to companies' positioning and development strategies, both locally and internationally.

Language

The event is held in English

Participation

Free of charge; registration is mandatory

Registration

Please register directly on BCCSA website ​

About BCCSA

The Belgian Chamber of Commerce in South Africa (BCCSA) is a private, non-profit, bilateral Business Chamber that promotes Belgian investment in South Africa and trade relations between South Africa and Belgium. The BCCSA is focusing on South Africa as a national entity with two local offices: Johannesburg and Cape Town.The Chamber seeks to promote business relations by being a business platform of excellence for members with a link between South Africa and Belgium.