Webinar on Elevating Your Brand in South Africa and Globally
Tickets
Webinar on Elevating Your Brand in South Africa and Globally
With South Africa being one of Belgium's top trading partners in Africa, and Belgian exports to South Africa exceeding €1.6 billion last year, understanding the local market is essential for Brussels-based companies seeking growth opportunities.
Our partner Belgian Chamber of Commerce in South Africa (BCCSA)
is organising a hands-on webinar on 5 September to help you elevate
your brand globally and in South Africa and to master the art of
customer insights.
South Africa presents unique market
opportunities, and understanding local consumer behaviour is crucial for
success. Whether you're a local start-up or a well-established company
looking to expand in South Africa, you'll gain valuable strategies to understand and engage your customers.
In just one hour, the speaker Sophie Naca of AYIN Strategy will inspire you by concrete examples and will share practical tools for effective market research, both globally and in South Africa.
Speaker
Sophie Naca
worked for L'Oréal Luxe for over 14 years, in various strategic and
operational roles in Europe and the Middle East. Her daily life was
constantly punctuated by brands portfolio management within a
multi-market HUB (EMEA), dealing with a wide variety of end-customers
with very different expectations, which she constantly had to listen to
and analyse in order to build effective brand strategies.
Today, she is
the founder of AYIN, a strategy agency that brings clarity to companies'
positioning and development strategies, both locally and
internationally.
Language
The event is held in English
Participation
Free of charge; registration is mandatory
Registration
Please register directly on BCCSA website
About BCCSA
The Belgian Chamber of Commerce in South Africa (BCCSA) is a private, non-profit, bilateral Business Chamber that promotes Belgian investment in South Africa and trade relations between South Africa and Belgium. The BCCSA is focusing on South Africa as a national entity with two local offices: Johannesburg and Cape Town.The Chamber seeks to promote business relations by being a business platform of excellence for members with a link between South Africa and Belgium.