City Marketing
BECI is your essential City Marketing partner. As a member of the Community, you have access to crucial information, personalised advice, training and strategic contacts. Choose BECI to meet the complex challenges of Brussels City Marketing!
Brand Brussels, an ambitious territorial marketing and branding project: an overview
Cities around the world are increasingly competing to attract talent, investment and tourists. That's why in 2021, the Brussels-Capital Region has launched an ambitious territorial marketing and branding project.
It took 18 months of research, competition analysis and work with various stakeholders and citizens to create a strategic brand platform: In Brussels, we dare you to be yourself.
This site presents our new international brand and all its practical tools. It is designed to help the people of Brussels and the partners involved in promoting the city to tell the Brussels story with one unified voice.
BECI: Your City Marketing partner
BECI offers its Community of members a dynamic platform for navigating the complex domain of City Marketing. As an entrepreneur, here's what BECI has to offer:
Benefit from relevant articles on BECI's website and social networks; receive our quarterly Brussels City Marketing newsletter in your inbox with a selection of the best articles. Benefit from reliable resources to keep you informed about the latest trends and news in Brussels City Marketing.
Take the opportunity to talk to Ambassadors, experts and members of the Community who specialise in City Marketing. Get personalised advice to solve your specific challenges!
Expand your knowledge with up-to-date City Marketing training courses and sessions, both individually and collectively. BECI offers free participation (for you and your employees) in 90% of organised events, to strengthen your skills and your professional network.
BECI is not just an information source, it's a dynamic network as well. Establish contacts with various partners, both public and private, who can play a crucial role in the development of your company, products and services.
BECI co-creates real estate expertise events with its members.
The Brussels-Capital Region, that's:
businesses
inhabitants / km²
km²
Brussels, 17/01/2023
The Brussels-Capital Region covers an area of 161.4 km², with a population density of 7,441 inhabitants per km². Another important figure to note is the number of businesses in the Region: 110,825 companies are present in Brussels. As you can imagine, all these companies need workspace.
In addition to its existing services and benefits, BECI is now launching real estate events and activities for its members, by its members. BECI always strives to strengthen the community and gives it an important role, including content creation: ‘Together with our members, we form a close and unique community that shares expertise and offers insightful interactions, opportunities and advice.’ For example, members will soon have the opportunity to co-create real estate events with the goal of broadening their knowledge by sharing their expertise. BECI encourages innovation and boldness through the exchange of experience, expertise and co-creation, which are essential factors in success and performance. The possibilities are numerous. What about lunches with guest speakers and quality content, information sessions or training days with experts? By organising real estate events together, BECI aims to give its members the space to engage with each other on anything to do with real estate.
Interaction, innovation, investment and inspiration are at the heart of the community offer. BECI is more committed than ever to connecting its members and creating interaction. The Brussels Business Community has over 3,000 members, representing some 320,000 active people. This is a huge amount of valuable expertise that BECI will bring to the community.
BECI is committed to strengthening the community through community expertise. The current headquarters, located at 500 Avenue Louise, is an open house for the entire community. Members have access to meeting, coworking, conference, event and networking rooms.
You're the expert. Would you like to bring your real estate expertise to the community, organise an event or training course together, or are there specific topics you'd like to cover? Our dedicated team is ready to co-create high-quality, content-rich events. Contact us for more information.
‘BECI aims to strengthen the community through community expertise.’
Real Estate
The confinement measures linked to the health crisis have severely tested the rental market for shops and offices, with temporary closures and a decline in business activities. Many retailers and entrepreneurs are now finding it difficult to pay their rents. Beci's Real Estate department addresses the concerns of both tenants and landlords.
Here you will find information and practical advice to help you find the best solutions for your situation.
Discover the latest articles on City Marketing: