Many companies are thinking of switching to e-commerce. While this is undoubtedly an opportunity, it's important to ask yourself the right questions before making this decision, and to assess the constraints and obligations associated with this step.
What you need to know before taking the first step:
Stock management: Take a look at your stocks and their availability. Can all your stock be sold remotely? What are the restrictions?
E-commerce strategy: which medium do you want to use to sell your stock? There are two main options:
- Your own e-commerce platform. You'll need to make the right choice according to your budget, your ambitions and the nature of your stock.
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Selling via intermediaries, marketplaces.