Restaurant owners were the first to be affected by the containment measures, which have had a devastating impact on an entire industry that has already paid the price for previous crises.

Once again, digital technology can play a key role in tackling the current crisis, with takeaways and deliveries now available as options for keeping the business going.

A series of questions need to be asked: What are the practicalities of food delivery? Do I have to integrate my entire menu? On which platform should I sell? How should I package my products? Are there specific Fasfc standards for meal delivery?

Against a backdrop of crisis and financial tension, these are just some of the challenges to be faced.

Once these practical aspects have been clarified, restaurants will need to define their strategy clearly:

  • Choosing the right delivery platform(s): Deliveroo, Ubereats, both? Set up their own online ordering service? And how to centralise orders. Anticipate the payment deadlines of these service providers to control your cash flow. There is software that allows you to centralise orders from different suppliers. Make sure you adapt your card to your logistics (transport methods / production capacity / delivery methods).
  • How can you gain visibility with this new strategy? Make the most of social networks: your customers are more active there than ever before, so consider targeted advertising based on your delivery area. Tip: the website  Restaurant à emporter provides a geolocation listing of all restaurants offering a delivery service. You can register your establishment there free of charge.
  • But if you're going to have an online presence in these times of crisis, you need to get your communications right: reassure customers about your products and where they come from, and about the hygiene measures you've adopted, among other things. Your credibility is at stake!

If digital is a real lever of opportunity, you will have to adapt and adapt the way you operate: Products - Communications - Logistics.

Don't hesitate to watch this webinar: Delivery basics: How to pivot towards a delivery service model (FR)